What Set's You Apart?
Let me ask you something. When you receive a gift ( no matter how small), and the giver of said gift has taken the time to package it special in some way, does it mean more?
Does it make it more memorable?
If you're small business owner, do you think how you package your products (or services) makes a difference?
Do you think of your packaging as part of your branding?
Several weeks ago I ordered a sweet little pin set I'd been coveting from Marieken's shop, always wear your invisible crown. A sailor man, an anchor and a mustache, as well as Frida Kahlo.
Well, lo and behold it arrived from the Netherlands and it was all I wanted and more. Marieken took care to make her product (and my little gift to myself) even more special by packaging it all in a thoughtful way, with lots of touches that added up to big impact.
It was like receiving my gift to myself and lots of extra gifts on top of it.
It came wrapped in sailor man paper and included: my brooches packaged in small glassine envelopes, two Dutch magazine clippings, some bakers twine and washi tape touches, pretty Dutch stamps on the outside of the package, a card that speaks my language (cheese), and a lovely little handwritten note.
The sweetness abounds.
So, wonder...as I work on tweaking and finalizing my re-branding for myself, work on branding for my clients, package prints to send to customers........is my packing saying all I want it to? Am I making the most of these opportunities to make a good impression? To add extra impact? And are you?
I hope you're having a fabulous Tuesday, the oft-forgotten day. The day that comes after the dreaded Monday. Before the half-way to the weekend Wednesday and the all important we're nearly there Thursday. Followed closely by Thank God it's Friday and of course the 'everybody's working for the weekend'. Tuesday can get overlooked.
I'll take my Tuesday with awesome sauce today, please.
Ciao for now,
PS- I could start a fire today it's so damn chilly and probably will by the end of the day. What is with that?